Indonesian manufacturers differ widely in how they deal with local heritage in marketing their products. Some stick with Indonesian wording for their brands, even for international offerings, as in instant noodles Indomie and herbal syrup Tolak Angin.
Click to read: https://www.thejakartapost.com/business/2023/05/19/localized-why-some-indonesian-fb-brands-stick-to-a-city.html.
