Egypt-based fintech platform Valu has announced plans to launch in Jordan in early 2024 as part of its expansion strategy, a statement showed Sunday.

Valu in Jordan

• Valu, the buy now pay later (BNPL) firm, has initiated the process of applying for a license from the Central Bank of Jordan in the near future, the statement noted.
• The decision to expand into Jordan "aligns perfectly with Valu's strategy of prioritizing markets with plug-and-play market dynamics," said Walid Hassouna, CEO of Valu, in the statement.
• The fintech firm hopes to ensure profitability in its Jordan operations within 12-24 months of launching.
• Valu is exploring options to expand its operations to other countries in the North African region.....