Novela co-founders Ben Lin and Eugene Tay share their entrepreneurial journey in the world of beauty, from cold-calling customers in the early days to the lessons learnt on the way as they aim for Asian domination.

Before starting the multi-brand Singaporean beauty retail chain Novela back in 2013, its co-founders Ben Lin, 39, and Eugene Tay, 34, didn't have any plans of carving out an entrepreneurial career based on skincare and perfumes......