Authors: Sheikh Ali Alwaleed Al-Thani, CEO, Investment Promotion Agency Qatar (Invest Qatar) and Jassim Mohamed Al Khori, Chief Executive Officer, Media City Qatar 

Foreign Direct Investment (FDI) has emerged as a pivotal catalyst for growth in the global digital media industry. By bringing substantial capital, cutting-edge expertise and advanced technology to host countries, FDI has significantly transformed the communications and media landscape. According to fDi Intelligence, the communications and media sector ranked third in greenfield investments between 2019 and 2023, underscoring its importance among all FDI sectors. This influx of investment not only fuels innovation but also fosters economic development, creating new opportunities and enhancing the competitive edge of media companies worldwide in key segments.

The relevance of FDI in digital media can be largely attributed to the global pandemic. While most sectors faced a decline in investment, the media and communication industry saw a rise. The pandemic accelerated the shift towards digital consumption, driving demand for digital content, streaming services and online communication platforms. According to fDi Markets data, the communications sector was among the top six sectors for FDI capex in 2023, with capital expenditure (capex) reaching $79.77 billion and the number of projects totalling 679. The sector's investment increased by 24%, highlighting its resilience and growth potential during a period of global uncertainty....

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Source Invest Qatar