Taranaki’s visitor sector gathered yesterday for the Taranaki Tourism Summit, uniting operators, iwi, industry leaders, and regional partners at a pivotal moment for Taranaki.
With tourism presenting one of the region’s strongest opportunities for immediate economic growth, the Summit focused on how a sector-led approach can drive prosperity while regenerating people, place, and Taranaki Maunga.
Hosted by Te Puna Umanga Venture Taranaki and He Toronga Pakihi ki Taranaki, the full day event featured a high-calibre lineup of speakers including Karl Burrows - Tourism New Zealand, Kylie Ruwhiu-Karawana - TRC Tourism, Jolanda Cave - Ngāi Tahu Tourism, and Gabby Lawton - Zealandia te Māra a Tāne. Each shared insights on emerging visitor trends and the power of authentic local storytelling to shape a distinct visitor proposition.
The summit underscored strong sector momentum in the region, with tourism expenditure increasing 6.1% in the last five years, ahead of the national average of 3.7% - the highest regional growth rate in New Zealand. International guest nights have also surged more than 200%, one of the biggest jumps nationwide....
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Via venture.org.nz
