The Events Investment Fund (EIF) today announced the formation of a strategic joint venture with Legends Global, the world’s leading operator of event and sports venues, marking a pivotal step in Saudi Arabia’s journey to become a global destination for world-class events, entertainment, and business gatherings.

EIF is mandated to build, own, and operate permanent, world-class event venues across Saudi Arabia. EIF’s mission is to transform the Kingdom’s events ecosystem by replacing temporary structures with sustainable, future-ready arenas, exhibition centers, cultural venues, and entertainment facilities. Through strategic partnerships and investments, EIF is shaping the future of Saudi Arabia’s events industry and supporting the goals of Vision 2030.

This announcement, made at the Development Finance Conference MOMENTUM 2025, highlights EIF’s pivotal role as the national leader driving the evolution of Saudi Arabia’s events infrastructure. Through high-impact partnerships with specialized developers and global operators, EIF strategically invests in the development of permanent, world-class venues tailored to meet the needs of the Kingdom’s sports, entertainment, and cultural sectors.

EIF will set new benchmarks for governance, operational standards, and industry leadership, ensuring that Saudi Arabia’s venues meet the highest international standards for experience, safety, and commercial performance. EIF CEO Wahdan Suliman Alkadi said: “This joint venture with Legends Global is a defining moment for Saudi Arabia’s events sector. By combining EIF’s vision with Legends’ world-class operational expertise, we are building the foundation for a sustainable, globally competitive industry. This partnership will not only elevate the standard of our venues but also create new opportunities for Saudi talent and drive long-term economic growth.”

By leveraging Legends Global’s proven operational model and international best practices, the partnership will accelerate knowledge transfer, unlock access to thousands of training programs, and empower a new generation of Saudi professionals in venue management. Each future EIF venue will operate as an independent commercial entity, creating new opportunities for investment, job creation, and long-term industry growth.

Via SPA