Before founding EUME, Naina built a strong foundation in luxury brand management.

For many modern travellers, comfort often comes at the cost of style. Bags that are functional tend to look utilitarian, while stylish ones rarely solve everyday travel challenges. This gap frustrated Naina Parekh early on. “I noticed travellers were compromising between aesthetics and practicality, and there was a real opportunity to rethink what travel essentials could be,” EUME Co-founder Parekh recalled.....

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Via entrepreneur.com