Houlihan Lokey's 2026 IPL Brand Valuation Study found that IPL's standalone brand value has risen to $4.3 billion, up 10.3% from the previous year

The Indian Premier League saw its business value climb to $20.6 billion in 2026, according to global investment bank Houlihan Lokey, highlighting the world’s richest cricket competition’s continued double-digit growth and cementing its status as one of te top global sports properties.....

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Via business-standard.com