Social media is alight with the concept of ‘fibre-maxxing’ – increasing fibre intake throughout the day.

While the terminology may be novel, the principle aligns with longstanding dietary recommendations encouraging greater consumption of fibre-rich foods. Dietitians, nutritionists, health bloggers and influencers are increasingly using social media to share practical advice, recipes, food swaps and meal planning strategies to help Australians meet their fibre needs.

Despite longstanding dietary guidance promoting the benefits of fibre, Australians’ fibre intake remains low. While adults should aim for 25 to 30 g of fibre per day, about 72% of Australians fail to meet these recommendations.

Inadequate fibre consumption is a significant public health concern and is associated with an increased risk of non-communicable diseases, including cardiovascular disease, type 2 diabetes and colorectal cancer.

A rise in plant-based eating, advances in gut microbiome research, innovation in fibre-rich foods, the increasing use of weight management medications, and the influence of social media have renewed interest in fibre and created an opportunity to increase awareness and consumption.

While ‘fibre-maxxing’ may be the latest social media buzzword, the message behind the trend is firmly grounded in science: increasing both the quantity and variety of fibre-rich foods remains a key recommendation for better health and wellbeing.

Source GroundCover | GRDF

More information: Grain & Legumes Nutrition Council

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