Sarah Curtis and Zainab Imichi look back on the lessons they've learned on forming and running Dubai-based social media, public relations, and influencer marketing agency POP Communications.

2022 marks five years since we launched Dubai-based social media, public relations, and influencer marketing agency POP Communications. And while POP might have officially come into being in August 2017, planning the business framework and brand vision was something we started a couple of years prior. The two of us always envisioned working for ourselves, but we also wanted a partner for the journey- that's how we came together to launch POP......